4. There is a need to develop a detailed programme on public diplomacy objectives, and it be submitted to the Committee within two months of the adoption of this report. This programme should evidently depict elevation of public diplomacy activities to a higher and recognisable level within DIRCO. Currently there does not seem to be a synergy between the public diplomacy programme and national interest. The Department must be more visible and less elitist in its conduct of the South African International Relations Policy. It must employ 'soft power' more to achieve understanding and support for its policies in advancing national interest and communicating national imperatives.