The GCIS has also begun to ensure a steady and more frequent stream of government's voice in mainstream media through weekly opinion pieces by the CEO of the GCIS and other managers. In enhancing the effectiveness of the government-wide communication system, we will continue to assist the departments to formulate and implement communication strategies and plans on major campaigns. These campaigns include the London 2012 Olympics, Civil Registration and Vital Statistics Conference, Census 2011, National Population Register, World Aids Day, Remission of Sentence and World Economic Forum.