It endeavours to keep its content as local as possible and remain the heart of communities. Content comprises of soft and urban music, daily talk- shows, and large focus on Corporate Social Investments (CSI). It also runs charity programmes every Wednesdays. Its breakfast show has been running for over four years and it also hosts a local comedian show. Staff and interns are selected from the Province and focus is placed on the development of local talent, whereby creating a bridge for youth to be introduced into the industry. The radio station has no interaction with the MDDA and is keen to assist other community radio stations through mentorship programmes and a viable revenue model.