violence. He argues that calling gender-based violence a women's issue is part of the problem because it gives men an excuse not to pay attention. Using this framing you can see how this is systematically worked in our society. For example, when people hear the word "gender" many times they think it's about women issues - as if men don't have a gender. This is one of the ways in which a dominant system maintains itself, the ability to go unexamined about issues that are about us as men. Martin Luther King Junior once said "In the end what will hurt us the most is not the words of our enemies, but the silence of our friends."