NATIONAL ASSEMBLY
FOR WRITTEN REPLY
QUESTION No 2001
Mr R J. Lorimer (DA) to ask the Minister of Defence and Military Veterans:
1. For each of the years of 2008/09 and 2009/2010 up to the latest
specified date, what total amount in respect of advertising has the
department and all specified entities reporting to the department/minister
(a) budgeted for and (b) actually spent?
2. For the department and each entity reporting to the department, (a)
what was the total number of advertisements that (i) appeared in the print
media and (ii) was broadcast on (aa) radio and (bb) television, (b) how
much did each advertisement cost and (c) what was the purpose of each
advertisement ?
REPLY
1. Advertisements: year of 2008/09
(a)
budgeted for 2008/09: R505.000
budgeted for 2009/10: R505. 000
(b)
actually spent 2008/9: R308.655
actually spent 2009/10: R241.000
2. Advertisements placed in magazines for the year 2008/09. See enclosed
Table.
(i)
|Serial|Name of publication |Period |Cost |Purpose |
|1. |Opportunity Magazine |September |R41,040-00 |To outline the challenges of |
| |DISTRIBUTED TO: |2008 edition| |safeguarding SA borders. |
| |All SA Chamber of Commerce | | |To showcase defence positives. |
| |including all SADC | | | |
| |affiliates. | | | |
| |110 Mission stations via Dept| | | |
| |Foreign Affairs. | | | |
| |All directors in Local, | | | |
| |Provincial and National | | | |
| |Government Depts. | | | |
|2. |African Leader |September |R37,620-00 |According to the Dept of Education |
| |DISTRIBUTED TO: |2008 edition| |research, approx 90% of young South |
| |BMF Individual & Corporate | | |Africans want a secure job as opposed to|
| |member base. | | |being career orientated. |
| |ABSA private bank. | | |The mindset of the youth must be changed|
| |Business Schools nationally. | | |and they need to be educated in career |
| |Retail outlets nationally. | | |opportunities in the SANDF. |
|3. |Leadership Magazine |April 2008 |R40,755-00 |For the DOD/SANDF to position itself in |
| |DISTRIBUTED TO: | | |the management cadre of SA. |
| |Government Depts National and| | | |
| |Provincial. | | | |
| |SACOB, NAFCOC, CHAMSA, JSE | | | |
| |listed companies BEE | | | |
| |Companies SMMEâs Embassies | | | |
| |and Consulates | | | |
| |Exclusive Books and CAN. | | | |
|4. |Student Choice |OCT 2008 |R25,080-00 |YOUNG PEOPLE WITH A TERTIARY EDUCATION |
| |THIS GLOSSY MAGAZINE APPEALS | | |ARE NEEDED IN THE SANDF TO BUILD THE |
| |TO YOUNG READERS GIVING | | |LEADER GROUP. |
| |INFORMATION ON SPECIAL | | |Awareness of the SANDF and what career |
| |PROFILES OF YOUNG LEADERS, | | |opportunities are available must be made|
| |ISSUES ADDRESSING ACADEMIA | | |visible. |
| |AND CAREERS, LIFESTYLE AND | | | |
| |ENTERTAINMENT. | | | |
|5. |Sawubona |JAN, FEB, |R143,640-00|THE SANDF MUST BE MADE KNOWN TO THE |
| |THIS IS THE IN-FLIGHT |MAR 2009 | |BROADER SA PUBLIC, THIS PUBLICATION HAS |
| |MAGAZINE OF THE NATIONAL | | |A DEDICATED IN-FLIGHT READERSHIP THAT |
| |CARRIER SAA. | | |REACHES PEOPLE FROM ALL WALKS OF LIFE. |
|6. |ROOTZ |NOV 2008 |R20,520-00 |THE PUBLICATION REACHES YOUNG MEN AND |
| |THE MAGAZINE IS THE OFFICIAL | | |WOMEN IN THE FIELD OF ARTS AND CULTURE. |
| |MOUTHPIECE OF THE DEPT OF | | |AWARENESS OF THE MILITARY MUSIC ASPECT |
| |ARTS AND CULTURE. | | |IS ADDRESSED AMONGST THESE MEMBERS. |
Advertisements placed in magazines for the year 2009/10
|Serial|Name of Publication |Period |Cost |Purpose |
|. | | | | |
|7. |Vukâukzenzela |Nov 2009 |R200.000 |To educate the population in rural areas|
| |GCIS Magazine targeting the |Jan 2010 | |on the role and functions of the DOD in |
| |population in rural areas. |Mar 2010 | |order to create a basis for recruitment |
| |Print-run of 1 million copies.|May 2010 | |purposes. |
|8. |Leadership |Dec 09 |R41,000 |To position the DOD amongst external |
| |Distributed to: | | |stakeholders. |
| |Government Depts National and | | | |
| |Provincial. | | | |
| |SACOB, NAFCOC, CHAMSA, JSE | | | |
| |listed companies BEE Companies| | | |
| |SMMEâs Embassies and | | | |
| |Consulates | | | |
| |Exclusive Books and CAN. | | | |
(ii) Broadcast on:
(aa) Radio
2008/09: Nil
2009/10: Nil
(bb) Television
2008/09: Nil
2009/10: Nil