THE NATIONAL ASSEMBLY
QUESTION FOR WRITTEN REPLY
53. Dr W G James (DA) to ask the Minister of Trade and Industry:
(1) How much does his department plan to spend on (a) advertising,
(b) communication and (c) marketing between 1 January 2014 and
30 April 2014 (i) in total and (ii) as a breakdown of the
amount;
(2) (a) what mediums is his department going to use in each case and
(b) who is the service provider to be used;
(3) what is the main message that his department plans to
communicate during this time?NW54E
The Department of Trade and Industryâs (the dtiâs) Communication and
Marketing plan is developed and approved every financial year in line
with Government and the Departmentâs planning cycle. The planning for
projects that will be implemented between 1 January and 30 April began
in the third quarter of the year. The planning includes consultations
and approval by both internal and external stakeholders, including the
Government Communication and Information System, the dtiâs Bid
Adjudication Committee (BAC), and others. The overarching message of
the dti during this period will remain one that encourages private-
public partnerships and calls upon all relevant stakeholders to work
collectively to grow the economy and be responsive to the plight and
aspirations of South Africans.
|NAME OF |EXPENDITURE |KEY MESSAGE |PPROPOSED |SUGGESTED |
|CAMPAIGN |(ESTIMATE) | |MEDIUM |SERVICE |
| | | | |PROVIDERS |
|Liquor |R 600Â 000. 00|Practice and |Radio, |SABC; The |
|Authority | |compliance |print, |New Age, |
|Regulations| |with new |Outreach |Media 24, |
| | |Liquor | |etc |
| | |Regulations | | |
|Liquor |R1, 5 m |Compliance |Radio; |SABC Radio;|
|trading â | |with liquor |Print; |SABC TV; |
|Easter | |laws and |Outdoor; |Media 24; |
|Weekend | |responsible |Online |Times |
|Campaign | |alcohol | |Media; |
|(Annual) | |intake. | |Contact |
| | | | |Media |
|Incubation |R 400Â 000. 00|Programme |Print; |SABC; Mail |
|Support | |promotion and |Radio; |& Guardian;|
|Programme | |invitation to |Outdoor |Media 24; |
| | |participate | |Times |
| | | | |Media; |
| | | | |Independent|
| | | | |Newpapers; |
| | | | |Fikelela |
| | | | |Outdoor |
| | | | |Media |
|SA Premier |R 300Â 000.00 |Call for |Radio; Print|Primedia; |
|Business | |entries and |and Online |SABC; Times|
|Awards | |profiling | |Media; The |
| | |winners | |New Age; |
| | | | |Mail & |
| | | | |Guardian, |
| | | | |etc |
|Informal |R 350 000.00 |Programme |Print; |Media 24; |
|Business | |promotion and |Radio; |Times |
|Upliftment | |invitation to |Outdoor |Media; The |
|Programme | |participate | |New Age; |
| | | | |SABC |
|Consumer |R 350Â 000.00 |Educational |Radio and |SABC; |
|Rights | |awareness |Print |Media24; |
| | |campaign on | |Times |
| | |Consumer | |Media; |
| | |Rights | |Independent|
| | | | |Newspapers |
|Investment |R 500Â 000.00 |Profiling and |Outdoor; |Independent|
|Promotion â| |promotion of |Print; and |; The New |
|2nd phase | |investment |Online |Age; Times |
| | |incentives | |Media; Mail|
| | | | |& Guardian;|
| | | | |Media 24; |
| | | | |etc |