NATIONAL ASSEMBLY
WRITTEN REPLY
QUESTION 46
Â
INTERNAL QUESTION PAPER [No 01-2014]
DATE OF PUBLICATION:  13 February 2014
46. Mr S C Motau (DA) to ask the Minister of Rural Development and
Land Reform:
1) How much does his department plan to spend on (a) advertising, (b)
communication and (c) marketing between 1 January 2014 and 30 April
2014 (i) in total and (ii) as a breakdown of the amount;
(2) (a) what mediums is his department going to use in each case and (b)
who is the service provider to be used;
(3) What is the main message that his department plans to communicate
during this time?
NW47E
THE MINISTER OF RURAL DEVELOPMENT AND LAND REFORM:
(1)(a),(b)(c),(i),(ii)Please refer to the table below.
|(1) |Details |(i) Total |(ii) Breakdown |
|(a) |Advertising |0 |0 |
|(b) |Communication |158 400.00 |-158Â 400.00 for design and |
| | | |layout of the annual |
| | | |performance plan |
| | | | |
|(c) |Marketing |7232.000 |- 392Â 000 for exhibitions |
| | | | |
| | | |- 1Â 710Â 000 per month for |
| | | |growing |
| | | |tomorrow Television programme |
| | | |1Â 710Â 000.00 x 4 = |
| | | |6Â 840Â 000.00 |
|Total |7 390 400.00 | |
2) (a) Television, face-to-face exhibitions and print media.
(b) Media World Film, Video Production PTY (Ltd), Dogan Exhibitions
and Events and Sosti Construction.
3) Raising awareness about the Department of Rural Development and Land
Reformâs services and profiling and marketing projects and annual
performance plan to respective audiences.