What (a) is the (i) purpose and (ii) effectiveness as measured against the specified purpose of the television show When Duty Calls and (b) were the associated costs of the specified television show in the (i) 2009-10, (ii) 2010-11, (iii) 2011-12, (iv) 2012-13, (v) 2013-14 and (vi) 2014-15 financial years?