NATIONAL ASSEMBLY
FOR WRITTEN REPLY
QUESTION NO 1619
DATE REPLY SUBMITTED: WEDNESDAY, 24 AUGUST 2011
DATE OF PUBLICATION IN INTERNAL QUESTION PAPER: FRIDAY, 24 JUNE 2011
(INTERNAL QUESTION PAPER NO 18 â 2011)
Mr P Van Dalen (DA) asked the Minister of Transport:
(1) Whether Airports Company of South Africa (ACSA) was paid by political
parties for advertisement space in and around airport buildings during
the 2011 local government election campaign; if so, (a) what is the
name of each political party, (b) what is the total amount that was
paid to ACSA, (c) what was the nature of each advertisement and (d)
what is the breakdown of the monies paid in respect of each
advertisement;
(2) whether any of these political parties received a special
rate/discount for placing these advertisements; if so, (a) which
political parties received a special rate/discount and (b) what is the
total monetary value of this special rate/discount received by each
political party?
NW1822E
REPLY:
The Minister of Transport:
The Airports Company South Africa (ACSA) derives its revenues from
aeronautical as well as non-aeronautical departments. The non-
aeronautical section of the business is the Commercial department, and
the advertising portfolio falls under this division.
The advertising portfolio business model is a hybrid model that uses
both advertising concessionaires (media owners), as well as direct
selling by ACSAâs advertising team to brands and end-users. The
advertising concessionaires are awarded sites on a concession basis.
In terms of the concession, they pay ACSA a minimum monthly guaranteed
rental and they in turn sell the advertising space to their clients,
who are the end-users of the space.
ACSA did not sell any advertising space directly to any political
party or representative of such party during the past local elections.
Primedia, one of ACSAâs concessionaires (media owner), however, had
one political party (ANC) flighted on their concessioned advertising
space. As Primedia is one of ACSAâs concessionaires that pays ACSA a
minimum monthly guaranteed rental, ACSA does not know how much the
political party concerned paid Primedia for the space. ACSA was not
involved in any negotiations and conclusion of this advertising
arrangement with the political party concerned, as this was an
arrangement between Primedia and the political party concerned. ACSA
was, however, compensated through minimum rentals that amounted to
R387 200-00 per month for one slot on 24 Domestic Arrivals screens.
(1) (a), (b), (c) and (d) Fall away.
(2) (a) and (b) Fall away.