The importance of advocacy, education and raising of awareness is very important and we welcome these initiatives as underpinning pillars in the combat of rhino poaching. Government has identified the importance of community involvement and participation in ensuring that we curb illegal trade in rhino horns. In order for us to ensure that optimal success in dealing with rhino poaching, all our provincial and local governments must ensure that they intensify efforts and initiatives around getting our people involved. This would mean that we have to ensure that rhino poaching activities are