I. Sunshine Coast Tourism and Ndlambe Municipality have entered into a partnership and signed Service Level Agreement and have fully constituted guiding constitution. II. Ndlambe Municipality is constituted by Port Alfred (Tourism Business Forum), Kenton (Tourism and Chamber of Business), Alexandria (Canon Rocks) and Bathurst / Kleinemonde. III. Sunshine Coast Tourism monthly reports are submitted timeously to Ndlambe Municipality and monthly reporting on performance available as open documents on Council Agenda. IV. SCT has removed past negative perceptions of tourism in Ndlambe. Tourism speaks as one body instead of 2 fragmented tourism offices and a Municipality body. Buy-in has been secured from Port Alfred Business Forum and Bushmans Chamber of Business. V. Created a dynamic website reflecting the richness and diversity of Ndlambe as a whole; and also created a professional, integrated and transformed tourism body. VI. There is a strong networking base with members and informative monthly newsletter is released. VII. Constantly adding new products to existing experiences and membership is kept-to-date with local and international tourism trends. VIII. Promote route identification and expanding base of international tourism and awareness of the Eastern Cape and Ndlambe. IX. Weekly tourism information is submitted to local and regional newspapers; and monthly newsletters are sent out to a database of over 800 people nationally and internationally; and X. Expedition Africa International Adventure Race has been brought to Ndlambe Municipality.