up 2,52% of all employment in South Africa. The bigger cultural sector also provided employment in non-cultural support occupations for 4,2% of all those who had a job who have accounted for an estimated 6,72% of all employment in South Africa. The South African film industry is particularly important. According to the National Film & Video Foundation, NFVF, 2017 Economic Impact of the South African Film industry Report, the industry had a direct impact of R4,4 billion on economic production, leading to a rise in the total production in the economy of approximately R12,2 billion. As an economic powerhouse on the continent, South Africa also plays an important regional role in profiling creative trade and influencing emerging industries. The film industry, what we are saying here is that, in our partnership with Brazil, Russia, India, China, South Africa, Brics, we have identified this sector as our key national interest precisely because we want to access the Brics market for our artists. We are talking here close to three billion people.