(1) (a) (i) – (ii) Marketing Events
Please refer to the SA Tourism Annual Reports for the periods stated below. For your convenience, a link to each has been provided:
South African Tourism Annual Report tabled on 5 November 2020, ATC no 160 of 2020
https://live.southafrica.net/media/278970/sat-annual-report-2019_2020.pdf
Kindly refer to pages 43 to 56
South African Tourism Annual Report tabled on 30 September 2021, ATC no 133 of 2021
https://live.southafrica.net/media/290945/sat-a-report-2020-21-final.pdf
Kindly refer to pages 46 to 61
Annual Report tabled on 30 September 2022, ATC no 150 of 2022…, pages 47 to 54
https://live.southafrica.net/media/298986/south_african_tourism_2021_2022_annual_report.pdf
Kindly refer to pages 47 to 54
Information will be finalised after the end of the fiscal.
(a) (iii) Criteria for Marketing events
The SA Tourism Marketing Investment Portfolio determines where market activities take place.
(b) (i)-(iv) Partners and Markets
(i) Relevant partners are detailed in the SA Tourism Annual Reports as indicated above.
(ii) Partners are selected based on criteria in the SA Tourism Partnership Policy.
(iii)- (iv) Kindly refer to the South African Tourism Annual Reports as per (1) (a) above
(c) (i) Budget and spent for each Financial Year
Information on page 61 of the South African Tourism Annual Report for the 01 April 2019- 31 March 2020 details the budget and expenditure on Leisure Tourism Marketing for the fiscal.
Information on page 72 of the of the South African Tourism Annual Report for the 01 April 2020- 31 March 2021 details the budget and expenditure on Leisure Tourism Marketing for the fiscal.
Information on page 62 of the of the South African Tourism Annual Report for the 01 April 2021- 31 March 2022 details the budget and expenditure on Leisure Tourism Marketing for the fiscal.
The Budget is reflected in the Annual Performance Plan for 2022-2023
Kindly find the link below and refer to page 67. Please note the Annual Performance Plan for South African Tourism was tabled on 18 March 2022, ATC no 42 of 2022
Please note the expenditure still needs to be audited
(2) Successes and failures
(a) Evaluation metrics for measuring successes of events and programmes are predetermined and articulated upfront in the respective Annual Performance Plans. Failures will be determined against non-achievement of these.
(b) Performance results can be found in the South African Tourism Annual Reports referred to above.
Kindly note: