(a). SA Tourism has engaged with the following airlines:
(b). The main objective of engagements is to collaborate on route support, marketing initiatives for airlines that are currently flying into South Africa, and those that are strategically positioned and indirectly connecting the destination with key source markets.
The engagements provided opportunity for SA Tourism and airlines to look at activation of joint marketing initiatives including trade engagements webinars, destination and route information via social media and Public Relations support amongst other activities.