(a) |
(b) |
(c) |
(d) |
(i) Play Your Part programme: programme designed to promote active citizenship amongst South African’s a) Partnership with Sunday Times Generation Next which includes a conference and a media programme b) Play Your Part programme through activations, radio, online TV |
|
|
|
(ii) Constitutional awareness: designed to promote Constitutional awareness as part of Outcome 14 requirements. a) National Marketing campaign developed and executed on various media platforms (TV, radio and digital platforms) b) On the ground stakeholder engagements in Western Cape, Eastern Cape, Limpopo, Gauteng and KwaZulu-Natal) |
|
|
|
(iii) Promotion of the Nation Brand on domestic and international platforms: promotion of the country and its positive attributes. a) Marketing campaign promoting the Nation Brand targeting traffic at Airports pre and during the BRICS Summit. b) Marketing campaign promoting the Nation Brand at Airports Telecommunication Union (ITU) Conference c) Media partnership support |
|
|
(iii)R 2 500 000 |
(iv) Domestic and international Research Analysis: analysis on performance of the Nation Brand produced and communicated online and through various PR driven media platforms a) SA Inc project consultation on investor experience and Perceptions with business from the EU region. b) Research engagement with BRICS c) Pan-African Nation Brand University Dialogue. |
|
5 000 000 |
iv) R3 500 000 |
(v) Stakeholder Programmes in collaboration with business, govt & civil society
|
|
Estimated Reach 5 000 000 |
|
(vi) International Reputation Management Campaign to promote country reputation |
|
|
|
vii) International Stakeholder relations engagements and Global South Africans Programme (South Africans in the diaspora) |
|
|
|
viii) International & Domestic Media: CNN, BBC, CNBC Africa, EURONEWS, Local Radio, TV, Print and Online to support projects |
North America, Europe, Asia, Africa, Middle East, South Africa |
|
|