9.5 Modernising and revamping Indaba It was noted with concern that the private sector support tourism Indaba only in principle as a South African event but in the main are not satisfied with benefits from this trade platform. The private sector indicated that Indaba does not attract "serious" buyers and there is poor conversion from this event as compared to the new trade shows that have come to the market. The Committee sees this as a lack of innovation and creativity from South African Tourism to position Indaba as an African event on par with similar international events.