The Exhibition & Events Association of Southern Africa (EXA) was established in 1980 as an association to serve the exhibition and events industry in South Africa. It is comprised of venues; exhibition organisers; and suppliers / services to the industry. Through hosting exhibitions and events EXSA is able to develop and showcase advances in trade and technology. Created new networking and business opportunities with experts from around the world; and opened the doors for direct investment. Impact of Exhibitions on the economy - EXSA member Cape Town International Convention Centre (CTICC) in their 2013/14 financial year contributed R3.1 billion to national GDP; R2.8 billion to the Western Cape GDP. These activities have generated R172 million revenue from 533 Events and Exhibitions; and created 4 273 indirect jobs.