The Association interfaces with key opinion leaders in the industry and government officials in representing its members on matters of common interest including, policy, planning, operational and regulatory issues ensuring the ongoing sustainability of the travel industry. The make-up of the membership base is directly related to the outbound travel market. The association values tourism and supports the vital growth opportunities it presents. Every effort is made to distinguish travel from tourism as members tend to focus on fulfilling the South African travellers' requirements. The association indicated to the Committee that it is important to make the distinction between travel and tourism as the effect of bundling travel and tourism impacts training needs, statistics, and service delivery and understanding the economics of this dynamic industry. The primary focus of the association is directed at any issue related to improving continued sustainability and profitability of its members and ensuring the delivery of a professional service to the travelling consumer. This is achieved through strong relationships and open dialogue with all stakeholders.