The oversight included intense engagements with the private sector. This was dome through engaging all the tourism sector organisations affiliated to the Tourism Business Council (TBCSA) as an umbrella body coordinating the affairs of the private sector. The Committee acknowledged that the tourism industry thrives on partnerships and collaboration amongst different stakeholders. The private sector is one of the major stakeholders as they own and operate tourism businesses in the country. Their conduct therefore assist in growing the sector and marketing the country abroad as a destination of choice. The private sector is also an integral part of achieving transformation in the sector. Unlocking the full potential of tourism is therefore dependent on the sector receiving sufficient support from the government, private sector, communities and labour. It is only if such support is demonstrated that tourism will be in a position to play the expected role of achieving the competitive edge needed by the economy and actualizing its maximum impact.